Bad Magic: Newsweek vs. the Bible

The first time I viewed the GEICO insurance ad on television, I chuckled. It flashes back to medieval times, where an elderly mentor peers into a big book of tricks then addresses his young student: “Trick number one—Lookest over there,” and he points. The student turns to look, thus falling for “the oldest trick in the book.” When a national magazine like Newsweek hires Kurt Eiche